Press Release D.A.P. / Distributed Art Publishers, New York.

Publication Date: January 2011

D.A.P. Announces the Publication of

a New Paradigm Shifting Book, a "Sustainist Manifesto"

Created by Michiel Schwarz & Joost Elffers

SUSTAINISM

IS THE NEW MODERNISM

A Cultural Manifesto for the Sustainist Era

by Michiel Schwarz and Joost Elffers

published by D.A.P.

"Sustainism will drive the creativity of the twenty-first century. By connecting the issues of sustainability, social networks, localism, biomimicry, community, urban planning, food and a host of others, Michiel Schwarz and Joost Elffers offer a canvas on which we might paint the future of our society."

- Tim Brown, CEO and President, IDEO

"Michiel Schwarz and Joost Elffers present a fascinating and visually compelling way to understand the fundamental shifts taking place in today's world."

-Aron Cramer, President and CEO, Business for Social Responsibility

With Sustainism is the New Modernism, Michiel Schwarz & Joost Elffers bring a new word into the world: "Sustainism." It captures the zeitgeist of our culture and names the next age. The visually-compelling "sustainist manifesto" gives voice to a worldwide movement that is already defining our future. Sustainism will become the mainstream culture of the 21st century. This book of graphic aphorisms, quotes and symbols is an inspiring quide for the emerging "Age of Sustainism."

Sustainism Is the New Modernism declares the dawn of a new cultural era. Humanity is moving from modernity to sustainity--towards a world that is more connected, more localist, more digital and, indeed, more sustainable. Yesterday's world was shaped by modernist values, from the design of our cities to our homes, technologies and our conceptions of progress. Sustainism recasts our relationship to all of these things. This innovative book reveals Sustainism as the new paradigm of our time--more interconnected and interdependent, global as well as local--changing how we live, do business, feed ourselves, design, communicate, and build our communities, as much as how we deal with nature. Schwarz & Elffers also introduce a series of sustainist symbols, designed for worldwide use by businesses, individuals and institutions. All is part of the new sustainist era. By naming it, this cultural manifesto makes it visible.

Michiel Schwarz is a Dutch cultural thinker, innovator and consultant, now working from Berkeley, California. Originally trained as a sociologist of technology, he has initiated projects on global issues, the future of design, technology and media. His publications include The Technological Culture and Speed: Visions of an Accelerated Age.

Joost Elffers is a creative producer, "symbol maker" and designer, based in New York. He is the initiator and producer of award-winning and innovative books such as Play with Your Food and 48 Laws of Power.

Sustainism Is the New Modernism

Publisher: D.A.P./Distributed Art Publishers

Format: Paperback, 7 x 9 in / 240 pgs / color

List Price: U.S. $24.95 CAN $30

ISBN: 9781935202226

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